Coke Studio Archive

Clash of the titans: Pepsi vs Coke

Promoting a brand through sponsorship of music, it seems, has become an important marketing strategy for the world’s largest beverages manufacturers, at least in

Support your underground bands!

By A RAHIM KHAN Karachi’s musical acts aren’t making a penny even though they produce work that outsiders think the world of but local

Uth records’ disappointment

The year 2011 marked the discovery of various musical gems through the emergence of Pakistani talent shows like “Uth Records”. The show played a

Coke-troversy – What really happened between Aamir Zaki and Coke Studi

Coke Studio has been around for three successful seasons now, and the promo of the first episode of the fourth season does have a